Fernando Ramirez, our co-host talks about how he navigates through his design practice, and how it translates into his daily life.
Erika Townsley sits down to interview fellow co-host Fernando Ramirez: an industrial, interior, furniture, and product designer. He talks in depth about what design means to him, and how his life story affects his process. Fernando has worked for companies like Steelcase and Izzy Plus and collaborated with KCAD and Site Studio to build the program “children designing for children.”
“From the outside we are teaching design to children, but when you look deeper it's about teaching them to solve any problem with a process. My approach to design is heavily focused on the empathy and emotion of design. That paired really well with the children and the end results show an understanding of how form, function, and emotion solve for the end user.” - Fernando Ramirez
Ramirez gives us his perspective on how he approaches design for clients, and how his design approach plays into his everyday life. For some, freelance work and being your own boss may seem daunting, but Ramirez thrives in the work environment he creates for himself.
He explains that in order to be a great designer, you need to have empathy for the people you’re designing for. He uses this mantra as the base of his teaching when guiding groups of students through designing seating for the Helen Devos Childrens hospital.
To follow along with Fernando Ramirez and keep up with what he’s working on, check out his instagram @andoramirezdesign.